Our Work
Selected engagements. Client names are withheld to respect confidentiality.
CONSUMER ELECTRONICS · HONG KONG · RESEARCH · EQUITY STORY · IR
A Hong Kong-listed consumer electronics company: rebuilding the equity story
The company had made real progress on a new strategy, but the market still valued it on old assumptions. Domestic institutional ownership was minimal.
MONTH 1
Took over IR. Analysed strategy, business layout and core strengths; benchmarked domestic and international peers.
MONTH 2
Launched the rebuilt equity story at the interim results briefing.
MONTH 3
Arranged overseas one-on-one meetings with institutional investors.
MONTH 9
Annual results confirmed the growth logic set out in the new story. Published deep-dive reports on our buy-side channel.
1 → 141
domestic institutional holders
+2,567%
value of domestic institutional holdings (RMB 40.47m → RMB 1.08bn)
+100%
attendance at results briefings in Hong Kong and Shenzhen
CONSUMER · HONG KONG · CRISIS MANAGEMENT · FINANCIAL PR
A Hong Kong-listed sportswear company: turning a crisis within 48 hours
Quarterly results came in well below market expectations, and negative sentiment spread quickly.
What we did
- • Within two days: an overview of issues the market cared about, sensitive questions and response strategy
- • Within two days: key external messages and unified messaging
- • Within one day: a clear “do and don’t” guide for management
- • Overnight: five commentary articles from market commentators
48 hrs
to complete the crisis response
90m+
views reached through 24 media exposures
56.6% → 32.9%
share of negative sentiment
43.4% → 67.1%
share of positive and neutral sentiment
Pre-crisis management
When the same company faced negative sentiment over a property purchase, we set up a crisis communication protocol, analysed investor concerns, researched comparable cases to propose a buyback and long-term shareholder return plan, drafted responses to institutional investors and supported 40+ positive commentaries and articles.
ENERGY · HONG KONG · RESEARCH · IR & ROADSHOWS
A Hong Kong-listed energy company: from new image to buy-side conversion
Limited coverage from international investment bank analysts, and investor materials that did not reflect the company's strengths.
01
Redesigned the investor presentation and equity story.
02
Built a targeted invitation list and arranged six one-on-one meetings with analysts from international and Chinese investment banks.
03
Shareholder register reports to track holdings and target investors.
04
Perception study based on interviews with buy-side and sell-side analysts, with IR recommendations.
MEDIA AND COMMUNICATIONS
Beyond exposure: building trust with the market.
Education · Hong Kong
International media for a listed education group
Positioned the company for repeated Bloomberg and CNBC interviews with its CFO over three years after listing.
Fintech · Start-up
A global stage for a fintech start-up
Secured interviews with CNBC and the South China Morning Post.
Consumer retail
Hong Kong media briefing for a retail brand
Organised a small-group media briefing and management interviews with leading Hong Kong newspapers, with management Q&A preparation.
E-commerce services
First market commentator lunch
Five commentators attended; four independent articles reached 30.6 million views within a month.
Consumer · Tea
Product launch for a tea brand
Planned and delivered a product results launch event.
Process metrics reflect the direct output of our work. Share prices and market values are affected by macro conditions, industry trends and company fundamentals. Source: Tyche research.
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